The website was designed with a clean, minimal, and spacious aesthetic to create a sense of simplicity and elegance while avoiding clutter. By incorporating sleek lines and a refined color palette, the design ensures a modern, sophisticated look that enhances functionality and provides an intuitive user experience.

I sat down with Erene Henninger, owner of the small Filipino business, Project Seed Coffee, with the goal of spotlighting their signature flavor, Ube, which is also known as purple yam. This unique flavor not only highlights the business's cultural roots but also reflects their creativity and innovation in the cold brew market. I interviewed Erene, eager to learn more about her background, her journey in starting the company, and the inspiration behind their Ube cold brew.

Capturing my own images provides an authentic representation of the cold brew products, showcasing the brand’s unique qualities and fostering trust with potential customers. This custom photography ensures visual consistency across the website, aligning with the brand’s identity and enhancing recognition while reinforcing the overall message.

The bold purple color was chosen as the primary hue for the website to create a strong visual identity, drawing visitors' attention and reinforcing the essence of the Ube cold brew. This vibrant purple, complemented by an additional shade of purple with gray and black accents, creates a cohesive and memorable brand experience that reflects Filipino culture and the product’s unique appeal.

This UI responsive design focuses on user-centered principles for seamless navigation, ensuring brand consistency through cohesive visuals and typography. The responsive design optimizes performance across devices, while dynamic mockups enhance product appeal, and wireframes streamline the layout process.